Singapore Airlines Festive Celebrations

Achieve marketing customer outreach and connect with targeted audience through gamification. SIA Christmas and Lunar New Year marketing campaign developed and launched in 2018. This project consists of 2 mini-games released over the course of 20 days during their respective holidays, and is available on PC, Android and IOS. Players who participated in the campaign could earn rewards such as Kris Flyer miles and promo-codes by playing the games, and collecting achievements to win the Grand Prize.

Below is a 1-minute feature and some screenshots of the games we developed for SIA for the Christmas and Lunar New Year campaigns