THE STORY OF
YUYO有用(Yūyō)

YUYO 有用 (Yūyō) in Japanese means usefulness, utility. YUYO believes in simplicity and usefulness in your everyday.
 
YUYO is a lifestyle brand by Oddity Innovations. All our products are designed, patented, and manufactured in Singapore by Singaporeans. Made with high grade materials, excellent workmanship and aesthetic form, each product is meticulously crafted to enhance the modern lifestyle.
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YUYO有用(Yūyō) 

YUYO 有用 (Yūyō) in Japanese means usefulness, utility.
YUYO believes in simplicity and usefulness in your everyday. 

YUYO is a lifestyle brand by Oddity Innovations. All our products are designed, patented, and manufactured in Singapore by Singaporeans. Made with high grade materials, excellent workmanship and aesthetic form, each product is meticulously crafted to enhance the modern lifestyle.


Everything should be made as simple as possible, but not simpler
- Albert Einstein
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"Every time I bought ready-made tools, I always felt something was lacking. Sometimes, it wasn't convenient, sometimes, it was not immediately useful. I always had to modify it.”

I feel tools should be useful, aesthetic and a joy to use. Hence, I've decided to come up with my own range of YUYO Design Life products. These may be simple, everyday objects, I hope they will complement the human touch and bring joy to the user.

Simplicity of everyday life
Designed and handmade by Ang Kiak Sing

Simplicity for you

Innovations for your everyday essentials

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Exclusive Collection

One of a kind hand-made creations

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Follow Us And Be Inspired!

Follow us on Instagram at @yuyo.design.life for our latest updates and share your experience.

Interested in our designs and patents?

We want to know your exact needs so that we can provide the perfect product. Let us know  and we’ll do our best to help!
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